We are Jo and Ange, long standing friends of 35 years. We have also been business partners in the financial sector since 1989, where we owned and ran our own Accountancy business. We built up a successful business but like many women of our generation, after we had raised our children now we were looking for a change of direction and new challenges!

In addition to being businesswomen we are also wives, mothers and grandmother and coming from large families ……. we know about babies!

We were brought up in the countryside of rural Northamptonshire, where we are comfortable with nature and have always chosen natural products as being best for our own families. Our vision is to put together a range of safe and soothing products to nourish the skin and promote relaxation and wellbeing and our dream is to give our customers and their families an opportunity to buy the purest products for their babies and themselves.  

We started to plan our new business in 2016, and are now based at Attlefield Farm, Hellidon, near Daventry. We have spent the last 18 months sourcing the very best products to include in our unique brand. It’s no coincidence that there is a family theme to our range as we believe in the concept of strong family values. We both always ensured that we had a good work/life balance while our children were young and we are looking forward to offering a flexible earning opportunity to local Mums in the community.

Our parents instilled in us a strong work ethic, where honesty and trust were at the heart of our home. We hope you will agree that these qualities are reflected in our ‘Baby Boo’ products, as we would offer nothing less to you and your baby.

Jo Stevens & Ange Taylor- Earl

Founders & Owners of Baby Boo Products



When we met Christine Hawkins of The Apothecary Room, we knew straight away she was the perfect supplier partner for us as she shared our values and aspirations. It was important that our products were pure, of the highest quality, not tested on animals and that all ingredients met with EU Regulations. All products supplied to us by The Apothecary Room are 100% natural, vegetarian based hand blended products, which are also tested by a certified chemist.